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Investment Strategy


FunctionIT invests in technology firms with the long-term potential to achieve market and financial leadership. In the short-term, our goal is to achieve rapid growth and a sustainable competitive advantage. The companies we invest in typically conform to the following profile.
  • The company is competing in a market segment that generates at least $300 million in annual sales.

  • The company has developed or acquired proprietary technology or some other strong barrier to entry. 

  • An experienced and capable management team is in place (we are willing to supplement as needed).

  • Management has a credible business plan for securing a significant market share within five years of funding.

  • They are receptive to advice and coaching. 

  • There is a clearly defined exit strategy for the owners and  investors. 
Use of Funds

We prefer opportunities where an injection of $1-2 million will materially increase the company's revenue or valuation. We do not fund normal day-to-day business operations. Our investment must be directed to such activities as:
  • "Productizing" a technology so that it can be demonstrated, marketed and sold.

  • Purchasing development resources for a product as outlined in a marketing requirements document and in functional and detailed design specifications.

  • Securing patents and copyrights.

  • Sourcing the goods and services required to fulfill a major sales contract.

  • Executing a well-defined and measurable marketing and sales program.

If you think you are a good candidate for funding, please contact us to arrange an initial meeting, where we will ask you to briefly present your market opportunity analysis and business model.
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